Inspiration.

My inspiration mainly comes from life experiences from travelling, mountain biking, hiking and surfing. i can’t get enough of the outdoors maybe its a way of getting away from the computer for a while… my whole aesthetic that is going to be set for my brand is based on the ‘hipster’ /’surf’ style or trend. As a designer, I never really know when inspiration will strike. Although I might feel inspired while working, while taking a break that I find myself inspired. I think this is because during off times, my mind is free to process my experiences and to come up with new ideas. As a result, I often feel inspired by hiking, mountain biking, surfing and travelling. Without my design inspirations, I often don’t add fuel to my creative fire. This often results in an absolute blag! or the correct term ‘creative block’. It is therefore very important that I surround myself with any artistic inspiration or even life experience in order to feed my imagination. Inspiration gives me the energy to create new designs and to work hard to ensure they fit with my image or vision. It is when i am inspired that i produce my best work. Inspiration assists me with brainstorming, mapping out new ideas and with bringing those new ideas to life. As a designer, inspiration assists me with keeping my creativity alive. When i am innovative, I’m able to produce ideas that have never been seen before. It is my creativity which produces ideas which are ‘fresh’, ‘new’, out of the box or even genius.

Alchemist (thealchemist.uk.com)

Designed by Fitzpatrick Maloney, The Alchemist brand represents the hipster/alternative trend that is now becoming the norm. especially the use of geometric shapes. Geometric come from geometry which is the math of shapes made of points and lines. Geometric shapes are shapes made out of points and lines including the triangle, square, and circle. Other shapes are so complex that it takes math in order to create them. These shapes are the opposite of organic shapes. While geometric shapes are more precise, organic shapes are natural. In this lesson, we will take a look at geometric shapes.